Brace yourself for a magical ride this October as 2009's most awaited film, Aladin, is here to transport you into a fascinating world full of hope, love and friendship where all your dreams and wishes can turn into reality.

Amidst much glamour and fanfare, Eros International revealed the first look of Aladin on Wednesday at Taj Lands End, Bandra, Mumbai.

Biren Ghose from Eros International, along with Director Sujoy Ghosh and actors Ritesh Deshmukh and Jacqueline Fernandez introduced the Aladin promo to the press fraternity, which was followed by a loud applause.

The production house also announced a mega tie-up with Godrej Appliances to launch the Godrej-Aladin Make A Wish offer. This is one of the biggest possible consumer promotion schemes in India where three major wishes of the Indian consumers could be granted on purchase of Godrej appliances this festive season:

Wish No. 1 - Act in the next Bollywood Blockbuster

Wish No. 2 - Dinner with Amitabh Bachchan

Wish No. 3 - Free Home Appliance

Godrej will also be sharing a part of their revenues from this offer to the Make-A-Wish-Foundation.

Jyoti Deshpande, COO & Commercial Director, Eros International said, "Aladin is a fun-filled modern day adaptation of the timeless classic which promises to entertain the entire family. We are very excited with our strategic brand tie-up with Godrej Appliances to promote our film synergistically as well as bring a little bit of magic to people's lives this festive season."

Director Sujoy Ghosh commented, "Like Aladin, each one of us would love to have a genie in our lives. This initiative will not only fulfill wishes of some lucky people but will also bring smiles to several children, which is a truly commendable gesture."

Commenting on the tie-up, Ritesh Deshmukh said, "It is an honour to portray the role of a boy hero in this contemporary take of the classic story. The journey to finding the magic within is the transformation everyone seeks. Godrej Appliances is extending this further through this wonderful contest to everyone."

Debutante actress Jacqueline Fernandez added, "Playing Jasmine in my movie debut, in this classic family love story retold was a wish come true. This Diwali, Godrej's offer to its customers gives you a chance to make your wish come true as well!"

Speaking at the launch of the Godrej Appliances 'Godrej Aladin Make a Wish Offer', Kamal Nandi, Vice President, Sales and Marketing, Godrej Appliances, said, "Eros International's upcoming movie Aladin is all about being granted surprise wishes which you never imagined. We see the theme of this movie as a perfect fit with our desire to give our customers more value and that is why we have tied up with them for this Make-a-Wish offer."