Magic was created at J.W Marriot on Monday evening where the cast & crew of Eros International’s upcoming family entertainer ‘Aladin’ directed by Sujoy Ghosh, came together to launch the music of this eagerly awaited film.

Gracing the music launch was Amitabh Bachchan himself, Riteish Deshmukh, Jacqueline Fernandez, Sunil Lulla of Eros International, Director Sujoy Ghosh, Biren Ghose – Executive Director – Eros International, Music directors Vishal-Shekhar and Singers Shaan and Sunidhi Chauhan.

Sanjay Dutt could not make it due to prior commitments, but he addressed the crowds and wished the team good luck through a special AV clip.

Bollywood superstar Amitabh Bachchan is all set to entertain the masses with his portrayal of ‘Genie’ in ‘Aladin‘.

The classic tale of ‘Aladin and the Magic Lamp’ has undergone a modern-day transformation at the Bollywood studios.

One of the best loved children stories, which first appeared in ‘The Book of One Thousand and One Nights’ has been adapted by film maker Sujoy Ghosh to cater to the audience.
“You will find three things from the old story in this. One is Aladin, the other is the magic lamp and third one is the genie. Rest everything is of today’s time. The city is Khwaish Nagar, which is a fantasy place, but is not too fantasized, neither is it pre-historic nor futuristic. You will find lots of today’s gadgets,” said Bachchan.
‘Aladin‘ is the story of an orphan.

Aladin, played by actor Riteish Deshmukh, who lives in the city of Khwaish and is bullied since childhood by Kasim and his gang.

Producer Sunil Lulla commented on the occasion, “Aladin is a bold attempt from Eros to tell a classic story in a refreshing style with visual effects and production values that hopefully Indian audiences have never seen before. We have believed in Sujoy’s vision for the film on how he wants to blend fantasy with reality. The characters and simplicity of the storyline should appeal to every age – young children, youth as well as family audiences. Fun, romance, comedy, good versus evil, great music from Vishal Shekhar and an impressive ensemble of cast led by Amitabh Bachchan, Sanjay Dutt, Riteish Deshmukh and debutante Jacqueline Fernandez make Aladin a special treat for all.”